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This campaign was a continuation of Microsoft’s Windows 11 launch campaign, featuring two groups of Windows users - the “Entertainment Enthusiasts” (family members who use Windows 11 for gaming and streaming) and the “Remote Working Designers” (friends & colleagues who use Windows 11 in their careers). Shot in studio & on location alongside the broadcast production in Los Angeles, CA in August, 2021.
Photographer: Charlie Schuck | Usage: Digital, Social, Digital & Print OOH