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This was a really fun and rewarding shoot to produce, especially in light of recent events. In November of 2015, shortly after the Paris terrorist attacks, we shot stills of Microsoft's holiday campaign. Microsoft employees from around the U.S. were flown into New York City to walk down 5th Avenue -starting at Microsoft's newly-opened flagship store and ending at the Apple store - to carol to Apple employees as a gesture of peace. They were also accompanied by the Harlem Children's Choir. Shot alongside broadcast production on location in New York City.
Photographer: Augustus Butera | Usage: Digital & Social